Project:
It's All Good Dads
A collaboration between BKR Collective & Nestlé Infant Nutrition to share stories on the journey to becoming a father and the heartwarming relationships these fathers are creating with their children.
A collaboration between BKR Collective & Nestlé Infant Nutrition to share stories on the journey to becoming a father and the heartwarming relationships these fathers are creating with their children.
I’ve got to start by saying that this was definitely one of my favorite projects to be a part of. From the planning, to the shoot day, to the editing room, it was all a pleasure.
BKR Collective, a movement launched in June 2020 to amplify conversations around masculinity, partnered with Nestle’s Infant Nutrition to produce It’s All Good Dads, a series highlighting stories of fatherhood from all walks of life.
My role in this initiative was multifaceted. I had the pleasure of being an assistant director, campaign logo designer, lead editor and sound designer.
Without giving too much away, we really go personal with this one. Father's were invited to come and speak about the thrills and blessings of fatherhood. We saw some watery eyes, big smiles, laughs and there was some throw up but I guess that's just a casualty of having babies on set. Don't worry we were more than prepared to take of the little ones.
As always I wanna send a big shout out to my BKR family for always huddling together to tell amazing stories through our art.
The results of the campaign can be viewed on the BKR Collective Instagram account.
